Born from many years of navigating the challenges around identifying a ‘career,’ brandU is a series of moments that represent a journey that I want to share with the world, in the hope that you can learn to own yours.

For me, finding my way was anything but smooth, and I’m still figuring it out to this day!

I’ve tried just about everything from University, the quintessential 9-5 job, all the way to joining the Army, finally grappling with the realisation that the perfect job doesn’t exist.

The best part of my journey were those moments of exploration and experimentation that drove certain shifts in my perspective: the travel, the change in career, the discomfort endured along the way and the lived experience of discovering new worlds and friendships. This is what builds a brand and a narrative around a person and not so much the moments of success.

We believe the reward is in the journey, and if you do too, then why rush into thinking you need to have it all figured out now? Maybe a little help along the way can remind you that you aren’t the only one on this journey…