Intro

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    Lens 1 - ‘How I see myself’

    We live in such a complex world where most of the time we can feel like we’re sleep-walking through it, never really understanding who we are or what we want out of it. To become more self-aware, we first have to be curious enough to dig a little deeper into finding out what really ignites us…

    Choose an answer to the following statements depending on how strongly you feel toward each of them.





    Lens 2 - ‘How I see others’

    As humans, we’re social creatures who love being around people. Most of the time, the joy we get from it adds to who we are and how we create value in our own lives. For this lens, we want to explore how you interact with others and the contribution you want to make to their lives.

    Choose an answer to the following statements depending on how strongly you feel toward each of them.





    Lens 3 - ‘How I see the world’

    Have you ever read a great auto-biography or come across someone that has a great story to tell? They seem to be able to share a great perspective on how they view the world. Our perspective is constantly being shaped by our experiences of the world around us and how we continue to make sense of it all. A strong understanding of how you see yourself contributing to this world is key to beginning your brandU journey.

    Choose an answer to the following statements depending on how strongly you feel toward each of them.





    Your top persona is the Artist!

    Enjoying exploration and sometimes venturing into the unknown, The Artist loves to challenge the world through people. They are purposeful with wanting to create change or impact in some way that gives people value, and their personality and creativity is often their biggest strength.

    Your top persona is the Manager!

    A Manager is someone that sees great value in working in a team environment and having a good work-life balance. They’re good at identifying how a strength of theirs can be mixed together with a passion or interest to create a strategy around their career.

    Your top persona is the Entrepreneur!

    The Entrepreneur is not someone who’s necessarily created a business, but rather a person that has a strong mission in life. You’ll see below that the lens they value the most, stems from their ambition and curiosity to dream big and challenge the way things have always been done.

    Your top persona is the Philantropist!

    The Philanthropist has strong values that can be traced back to their earliest environments where they may have experienced hardship. They see the world from an internal perspective where value can only come from service to something bigger than just the individual desire.

    Your top personas are...
    the Artist and the Manager!

    You’re a deeply complex person who can’t be put into just one box!

    Your breakdown.

    • The Artist
    • The Entrepreneur
    • The Philantropist
    • The Manager