The Artist

Enjoying exploration and sometimes venturing into the unknown, The Artist loves to challenge the world through people. They are purposeful with wanting to create change or impact in some way that gives people value, and their personality and creativity is often their biggest strength.

In the previous insights page, we asked you to start picking what you think each of your three lenses were and what persona profiles you related to most. We now want to give you an insight into someones career journey, by grouping each of their three lenses into the below categories.

Dominant Lens.

This one they value the most and is where their curiosity stems from.

Perspective Lens.

The more they value this, the more opportunity they have of becoming self-aware of what’s most important in life.

Growth Lens.

Although they tend to value this the least, this is where their biggest growth is toward creating their brand and better understanding who they are. It’s usually the hardest one to figure out and takes the longest time.


Matthew’s Value Goggles:

Alright Alright Alright, meet Matthew! We all know him as the actor who’s given us all some great movies, but he’s also quite the writer and inspirational figure. His vehicle to access his creative talents is travel and immersing himself in different cultures.


Matthew’s dominant lens
Lens 3

Matthew found his education environment limiting and sought out opportunities for self-discovery through travel and broadening his perspective of the world. “The best education I’ve had in my life is to travel.”

Matthew’s perspective lens
Lens 2

In order to grow and become the best version of yourself, it’s important to find that tribe of people who will support your goals and help fuel your journey. “Get rid of the excess in our lives that keep us from being more ourselves. When we decrease the options that don’t feed us, we eventually, almost accidentally have more options in front of us that do.”

Matthew’s growth lens
Lens 1

Matthew speaks strongly about his home environment being a reflection of who he is, what he values and forming a foundation that anchors him in life. Through his upbringing, he was able to explore things that unlocked the best possible version of himself. ‘Knowing who we are is hard. Eliminate who we’re not first, and we’ll find ourselves where we want to be.’

Journal time.

Now that you know more about Matthew and his career journey, grab your journal and start to label your dominant, perspective and growth lens; the below questions will help you to identify them.

  1. Dominant Lens: What do you want most out of a career more than anything else?
  2. Perspective Lens: What are you not willing to compromise in pursuit of your goals in life?
  3. Growth Lens: What frustrates you the most with where you’re currently at?

Feel free to join our Facebook page and share these questions with us!

We’d like to introduce you to the BrandU way of going about figuring out your career path.