The Entrepreneur

“The Entrepreneur” is not someone who’s necessarily created a business, but rather a person that has a strong mission in life. You’ll see below that the lens they value the most, stems from their ambition and curiosity to dream big and challenge the way things have always been done. If you think this might be you…..read on.

In the previous insights page, we asked you to start picking what you think each of your three lenses were and what persona profiles you related to most. We now want to give you an insight into someones career journey, by grouping each of their three lenses into the below categories.

Dominant Lens.

This one they value the most and is where their curiosity stems from.

Perspective Lens.

The more they value this, the more opportunity they have of becoming self-aware of what’s most important in life.

Growth Lens.

Although they tend to value this the least, this is where their biggest growth is toward creating their brand and better understanding who they are. It’s usually the hardest one to figure out and takes the longest time.


Melanie’s Value Goggles.

Meet Melanie! She is the owner and creator of “Canva”, a graphic design platform that anyone can use to create visual content. Her career has been determined by how much value she thinks she can add to the world around her, fuelled by her passion in design.


Melanie’s dominant lens
Lens 1

Coming from a multi-cultural upbringing, Melanie quickly grew to be resilient. “Dream big and develop a vision that’s worth believing in” and you can change the world with your ambition. “You have to believe in yourself and your vision for a very long time before anyone else will.”

Melanie’s perspective lens
Lens 2

It’s important to surround yourself with like-minded people that will support your dreams! The best way Melanie grew was by being inclusive and empowering others through her vision. People are drawn in by her personal journey and want to be apart of the impact created.

Melanie’s growth lens
Lens 3

Melanie’s journey with Canva began as early as 19 when she left University to pursue her vision of making design more accessible to the world. She was frustrated that what she was teaching and studying at University was so complicated and expensive, so set out to build a brand that showed the world who she was and what she valued.

Journal time.

Now that you know more about Melanie and her career journey, grab your journal and start to label your dominant, perspective and growth lens; the below questions will help you to identify them.

  1. Dominant Lens: What do you want most out of a career more than anything else?
  2. Perspective Lens: What are you not willing to compromise in pursuit of your goals in life?
  3. Growth Lens: What frustrates you the most with where you’re currently at?

Feel free to join our Facebook page and share these questions with us!

We’d like to introduce you to the BrandU way of going about figuring out your career path.